Enhanced Positive brand associations
Good UX/UI increases brand appeal and positive brand associations. A carefully designed UX/UI that identifies and addresses your users’ needs ensures that your customers are able to achieve what they came to do on your website, taking them further in the business. For brand awareness and recognition, organizations have to provide error-free enjoyable experience to their customers, which will also increase customer loyalty. Organizations may repel customers if they haven’t provided a satisfactory website or app experience.
Effective user interfaces for increased revenue
A good UX/UI practice makes your user interfaces more effective at selling your products thereby leading to more conversions, increased sales and of course, increased revenue. To align organizations decisions with customer needs, it may require some serious efforts and deep understanding to get better insights.
Reviews your organizations products or services
Documents the current UX/UI
Incorporates business and marketing goals
Suggests efficient and intuitive designs